Northwestern Region

map northwest

With Lake Superior and the Apostle Islands as its northern border, Northwest Wisconsin contains unparalleled diversity as it has four of the state’s five geographical regions. Sportsmen flock to the area in pursuit of the fish and game that swim the lakes and stalk the forests. The mighty Chippewa Flowage, or “Big Chip,” is a 15,300 acre impoundment east of Hayward and produced the world record musky. Many other large bodies of water are contained within the region and the fishing is the stuff of legends.

Northwest Wisconsin also contains the 858,000-acre Chequamegon side of the Chequamegon-Nicolet National Forest, where the 150-animal Clam Lake elk herd calls home. Grouse, deer, and other game frequent the area and it is one of the state’s top destinations for hunters.

Many fine towns cater to tourists with their quaint shops, and annual events like Loon Day in Mercer, Musky Festival in Hayward, and the Stone Lake Cranberry Festival in Stone Lake bring tens of thousands of visitors to the area.

Northwest Wisconsin has seen major changes over the years, from being stripped bare by the great logging days of the past to being completely healed and replete with massive red and white pines today. 

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